Baker Boy Website Redesign [vc_column_text]In today’s instant-access world, B2B customers need access to information quickly and efficiently. We redesigned the Baker Boy website and user experience to showcase the product portfolio — the main interest of foodservice and retail bakery users. With the redesign focusing on...

Polaris GEM Brand Relaunch [vc_column_text]Polaris' favorable reputation is driven by the performance of its rugged, gas-powered UTV and ATV work vehicles. So when it came to relaunching its line of reengineered GEM® electric vehicles, Polaris knew it needed a different approach. By leveraging a “Goldilocks” strategy to...

Veloci Brand Launch [vc_column_text]MTM Hydro Products — the exclusive North American supplier for Italian-manufacturered MTM Hydro high-pressure cleaning components — had ambitious plans for growth. To support the company’s expansion into promising new markets of high-end portable heaters and vehicle cleaning solutions, we established a new identity and personality...