Baker Boy Website Redesign

In today’s instant-access world, B2B customers need access to information quickly and efficiently. We redesigned the Baker Boy website and user experience to showcase the product portfolio — the main interest of foodservice and retail bakery users. With the redesign focusing on the product, and with only a small number of great product photography assets, we directed a product photoshoot to build a library of beautiful, appetizing photos for Bakery Boy to utilize on the site and in other collateral. In addition to placing Baker Boy’s quality products in the spotlight, the new site implemented responsive design features to optimizes the user’s experience on all devices – which also makes it easier for Baker Boy sales reps to showcase the brand and its products.


Brandon Winckler

Art Director

Brandon Winckler


Steve Smith | Steve Smith Photography


Tartan Marketing

Art Direction, Design, UX/UI