TSI ChemLogix Brand Launch

For more than 50 years, TSI has empowered its diverse global customer base with measurement solutions that help them overcome critical business challenges and accelerate their success. With the launch of its ChemLogix sub-brand, TSI wanted to reach new audiences in rugged industrial markets including metal scrap yards and plastics recycling plants. The challenge was establishing the new ChemLogix brand as an innovative and leading provider of precise measurement tools for these new TSI markets while leveraging and maintaining commonalities with the current TSI corporate brand standards. We defined customer value messaging, developed sales collateral, directed new product photography and created print ads to drive awareness for two new ChemLogix products, the ChemLite™ Laser Metals Analyzer and the PolyMax™ Laser Plastics Analyzer.


Brandon Winckler

Art Director

Brandon Winckler


Tom Kanthak | Reaction Studios


Tartan Marketing

Art Direction, Design