MTM Hydro Products — the exclusive North American supplier for Italian-manufacturered MTM Hydro high-pressure cleaning components — had ambitious plans for growth. To support the company’s expansion into promising new markets of high-end portable heaters and vehicle cleaning solutions, we established a new identity and personality as Veloci Performance Products. By building upon their premier reputation for service, quality and innovation, we constructed a more modern and sophisticated image to better reflect the distinct value Veloci delivers to their customers and position them for broader, quicker growth.